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JUSTIN FIELDER
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Ultimate Outsider

To help increase park attendance "Become an Ultimate Outsider" campaign was created to showcase all the possibilities of adventure that the parks have to offer. Designed and directed all aspects of the campaign.

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Digital Print Social Experiential

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Photography by Micheal Hrizuk

South Carolina State Park Logos

Individual park logos created for the South Carolina Parks system and their programs. Selected marks from both used and proposed concepts.

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Branding/Identity

Logos

Logos created for a variety of projects. Selected marks from both used and proposed concepts.

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Branding/Identity

South Carolina State Park Website

Redesign and reorganization of the entire South Carolina State Parks to create a more user friendly site where visitors can quickly find the information they need about individual parks and programs.

Winner of the eTSY 2018 Best Destination Website Award.

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Branding/Identity Digital

Campsite Brewing Co.

Parks inspired logo, branding elements, print materials and packaging created for a craft brewery. Images shown are both used and proposed concepts.

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Branding/Identity Print Packaging

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Photography by Thomas Carlson

SWASH by Whirlpool

Printed materials and digital assets created for the launch of Swash Laundry detergent by Whirlpol.

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Branding/Identity Print Web

Sweet Pine

Created Sweet and simple southern branding elements for a local clothing brand.

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Branding/Identity


SC Parks Illustrations

Various illustrations created for South Carolina State Parks and their promotions. Selected work from both used and proposed concepts.

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Illustration

Scooba Shack

Created “laid-back” clean and fun branding elements for a local scuba store.

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Branding/Identity

Come Out & Play 5K Series

Branding created for a 5K run series that took place over 6 South Carolina State Parks.

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Branding/Identity

Illustrations

Illustrations created for a variety of projects. Selected illustrations from both used and proposed concepts.

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Illustration

Shooting Surplus

Tasked with creating an identity for a digital gun retailer that gives a local gun store/”homegrown” feel.

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Branding/Identity Digital Social

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Photography by Thomas Carlson

South Carolina License Plate

License plates created for South Carolina. Plates shown both used and proposed concepts.

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Branding/Identity

Natural American Spirits

Print concepts created for the Natural American Spirits tobacco Company to emphasize the natural and organic elements of the brand.

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Print

2016 SC Governor's Conference

Digital, print and promotional materials created for the 2016 South Carolina Governor's Conference to promote business within the state.

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Branding/Identity Print Social

Ultimate Outsider

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South Carolina State Park Logos

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Logos

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South Carolina State Park Website

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Campsite Brewing Co.

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SWASH by Whirlpool

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Sweet Pine

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SC Parks Illustrations

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Scooba Shack

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Come Out & Play 5K Series

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Illustrations

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Shooting Surplus

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South Carolina License Plate

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Natural American Spirits

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2016 SC Governor's Conference

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© 2021 Justin Fielder. All Rights Reserved.